Marketing Strategy of ford company Essay Example | Topics and Well Written Essays - 3000 words

Marketing Strategy of ford company - Essay ExampleFord hs now reduced its proportion of fleet sles to 28 per cent of the totl, from 39 per cent yer previously. Thts some good news in the mix of our business, Fords sles nlyst George blips sid yesterdy.Current pper provides comprehensive mrketing review of Ford Motor compny nd defines strtegic pproch to plcing the compny on the competitive position of worldwide leder in the cr industry.Ford Motor is the second lrgest utomotive compny in the world nd the most trnsntionl of ll uto mkers. It hs opertions in more thn 200 countries nd territories, employing bout 350,000 workers (Schnpp, Cssettri, 2004)Historiclly, Ford sought to compete ginst the industrys leder, Generl Motors, by incresing its presence in foreign mrkets. Fords Interntionl utomotive Opertions co-ordintes ctivities in twenty-six countries grouped in three principl regions (Europe, Ltin meric, nd si Pcific). In the lte 1970s, Ford produced outside the United Sttes hlf of it s worldwide vehicle performance - compred with GMs one-fourth. The Ford Motor Co. hs lso been leder in introducing or rpidly dopting technologicl innovtions in the industry. Henry Ford, the founder nd professorship of the compny, is considered the fther of mss production. In the difficult decde of the 1980s, Ford showed its cpbility to rpidly dopt the Jpnese system of production nd to yarn-dye fster thn ny other uto mker in seeking the integrtion of its opertions on globl bsis. The compny ws lso pioneer in the interntionliztion of production, s it ws the first to open n ssembly plnt in Cnd (1904), in Mexico (1925), nd in mny other countries. Historiclly, the compny hs hd leding role in developing n utomotive cpbility in those countries, nd its strtegies hve been